Media · Satire and opinion A satire magazine on an adapted theme — eSTRoPeaLo
When the client has already chosen, you improve what they chose
eSTRoPeaLo · Media · Satire and opinion
Satire fixes nothing. But it lights up the wreckage
A Spanish-language satire and opinion magazine written by three bylines, with sections on politics, society, money, health and technology. A magazine front page with featured pieces, a lead story and category navigation, built on a commercial theme the client picked and we reworked until it stopped looking like a theme.
www.estropealo.com Live Screen recording of the live site ▶
The client arrived with the theme already bought and a clear idea of how it should read. The brief was not "build me a site", it was "take this and make it work": a front page that can hold four stories at once without overwhelming anyone, sections you understand at a glance, and publishing so easy you can write an angry piece at two in the morning and put it up without help.
We started from the theme he had chosen and rewrote it from the inside: front-page hierarchy reworked so the lead story leads and the rest stop competing, the section taxonomy put in order, typography and spacing tuned for long-form text, and the publishing flow cut to the bone. Load optimization with Autoptimize, deployed on our infrastructure.
What we built for eSTRoPeaLo
Commercial theme adapted: the hierarchy and the typography are ours
Magazine front page with a lead story, an article grid and a live sidebar
Eight editorial sections and publishing without asking anyone
The eSTRoPeaLo project in numbers
editorial sections, from politics to technology
bylines publishing independently
calls needed to publish an article
What happened to eSTRoPeaLo after launch
This is the case that shows what we do when the client has already decided: we do not throw out their choice to sell a design from scratch, we improve it. The theme he bought is still underneath, but the front page has a hierarchy, long text is readable, and publishing does not require calling us. A satire blog lives on publishing fast and at odd hours, and that is what got optimized.
“I turned up with the theme already bought and instead of telling me to bin it, they left it better than it came. The design ended up exactly as I had it in my head and publishing is dead easy: I write, I upload, done. Very happy.”
The tech behind eSTRoPeaLo
Chosen for the job, not the hype. Built on WordPress on an adapted theme.
What this took
We build these every week. This is the service that made it:
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